TL;DR

Generative AI tools like ChatGPT, Perplexity, Claude and Google’s Gemini are becoming default starting points for product research. More than half of U.S. adults have already used AI tools, and generative search engines such as ChatGPT attract billions of monthly visits.

If these AI engines aren’t mentioning your brand—or worse, are misrepresenting it—you’re invisible to a growing segment of your audience. This guide shows how to audit what AI says about you, correct errors, and position your brand for maximum visibility in the AI era. It also explains how to automates this process.

1. Why it matters now

• AI adoption is mainstream. Menlo Ventures reports that 61 % of U.S. adults have used AI in the past six months and nearly one in five use AI tools daily. Globally, AI users number about 1.7–1.8 billion with 500–600 million daily users.

• Consumers trust AI answers. Many queries end without a click: AI-generated “zero click” summaries and chat answers satisfy users, reducing reliance on traditional SERPs.

• Massive traffic shift. Britopian’s 2025 data shows ChatGPT draws about 4.7 billion monthly visits; Google’s AI Overviews reach 2 billion monthly users; Perplexity and Gemini each attract over 100 million monthly users. Gen Z already conducts 31 % of searches on AI platforms.

2. Audit: What do LLMs say about your brand?

Use these steps to check your brand’s representation across multiple AI engines:

1. Choose realistic prompts. Search AI with questions your customers would ask:

   • “What is [Brand] known for?”

   • “Best [product category] for [use‑case]?”

   • “[Brand] vs [Competitor] comparison”

2. Test across AI platforms. Run the same prompts on ChatGPT, Perplexity, Gemini and Claude. Note which brands appear and in what order.

3. Record the results. Log each response, noting:

   • Mention frequency (Does your brand appear? How often relative to competitors?)

   • Tone and context (Is the description positive, neutral or negative? Are you framed as market leader, budget option, niche player?)

   • Accuracy (Check facts; some AI answers contain outdated or incorrect info.)

   • Omissions (Are important features or unique selling points missing?)

4. Benchmark against competitors. Determine if rival brands are cited more often or more favorably. For example, if a prompt lists three “best” tools and you’re absent, you have a gap to fill.

Manual audits are eye‑opening but laborious. This is where usethirdeye comes in.

3. Automate monitoring with Usethirdeye

Usethirdeye is an AI visibility platform that continuously monitors your brand across ChatGPT, Gemini, Perplexity, Claude and Grok. It provides:

• Multi‑LLM tracking: See where your brand appears in AI answers—and where it doesn’t.

• Sentiment and accuracy analysis: Detect hallucinations, outdated facts or negative descriptions.

• Competitor benchmarking: Compare your mention frequency and tone with rivals.

• Real‑time alerts: Get notified when the AI narrative shifts, so you can act quickly.

• Prompt intelligence: Discover the questions users ask that trigger your brand, then optimize content accordingly.

Using usethirdeye eliminates guesswork. Instead of manually testing dozens of queries, you get a dashboard of real‑time data and actionable insights.

4. Fix it: optimizing your AI presence

To improve how AI describes your brand, implement these optimization tactics (AEO and GEO):

• Publish FAQ‑style content. LLMs favor structured answers. Create pages that directly answer “What is [Brand]?” or “How to choose [product type].”

• Use structured data. Add FAQ, HowTo and Product schema markup. LLM crawlers use schema to extract key facts.

• Get cited by authoritative sources. AIs pull heavily from trusted sites—Wikipedia, industry blogs, Reddit, user forums. Ensure accurate descriptions exist on these platforms.

• Keep content fresh and time‑stamped. LLMs prioritize recent information. Update pages regularly and include current-year references (e.g., “2025 guide”).

• Encourage user reviews and community discussions. Positive chatter on forums increases brand visibility in AI outputs.

5. Case study: traffic impact

Brands already focusing on AI visibility are seeing results. In early 2025, ChatGPT achieved 4.7 billion monthly visits, Perplexity 133 million, Google Gemini 118 million and AI Overviews 2 billion. These platforms deliver highly qualified traffic—many users convert without ever clicking a traditional search result. Companies using AEO/GEO techniques and monitoring tools are capturing a disproportionate share of this new traffic, while competitors who ignore AI fall behind.

Final thought: own your narrative

The future of search is conversational. You can’t afford to leave your brand’s story to chance or rely solely on SEO. By auditing AI responses, correcting misinformation and optimizing for AI engine visibility, you ensure your brand becomes the answer, not an afterthought.

Usethirdeye makes the process seamless—monitoring, benchmarking and alerting you in real time so you can stay ahead of the competition and maintain control of your brand narrative in the AI era.