Overview

Huemn — the unisex, unapologetically bold Indian fashion label — has built a cult following through runway statements, global collaborations, and fearless cultural commentary. Known for fusing handcrafted detail with streetwear silhouettes, Huemn has earned coverage in Vogue, GQ, and international trend forecasts.

In early 2025, while Huemn’s offline and editorial footprint was strong, its presence in AI-powered search recommendations was minimal — especially in the global genderless fashion segment. Within six weeks, a tailored AEO/GEO strategy propelled Huemn’s AI Share of Voice from under 4% to over 56% on high-intent global fashion queries.

The Challenge

Visibility Gap

• Low AI discoverability for global fashion prompts

• Missed exposure in AI-generated “best brand” lists that influence Gen Z & Gen Alpha buyers

• Fragmented brand story online, making it harder for AI to connect Huemn to targeted queries

Baseline KPI Audit (Week 0)

The Strategy

1. Market & Competitor Intelligence

• Target: Global (US, UK, Japan, South Korea, UAE)

• Tracked 12 genderless/streetwear brands globally for AI visibility benchmarks

• Identified prompt gaps where Huemn had high cultural relevance but no AI presence

2. Prompt & Topic Targeting

Selected 5 high-value prompts:

1. Best global genderless fashion brands

2. Top streetwear labels from India

3. Luxury streetwear with cultural collaborations

4. Unisex sustainable fashion brands worldwide

5. Indian fashion brands featured in Vogue

3. AI-Optimised Content Development

• Built prompt-specific landing pages with direct AI-friendly answers

• Integrated sustainability narratives and details on cultural collabs (Pepsi, Absolut, Royal Enfield)

• Added FAQ schema and high-quality media assets

4. Authority Citations

• Secured coverage in Vogue UK feature on genderless fashion

• Partnered with streetwear blogs and eco-fashion magazines globally

• Leveraged fashion week runway recaps to generate fresh, AI-parseable mentions

5. Monitoring & Iteration

• Weekly SoV and citation checks

• Adjusted keyword placement and meta descriptions to improve AI comprehension

• Introduced secondary prompts in Week 4 for sustained growth

Execution Timeline

Weeks 0–2

• Published landing pages for global genderless fashion & top Indian streetwear

• First international editorial → +9 citations

• SoV rises to 15.3% for global genderless prompt, 21.7% for Indian streetwear prompt

Weeks 2–4

• Added sustainability-focused content for global eco-fashion prompts

• Featured in streetwear collaboration roundups → SoV for collab prompt hits 36.4%

• Vogue feature boosts “featured in Vogue” prompt to 41.6%

Weeks 4–6

• Expanded into new markets with targeted PR

• “Top streetwear labels from India” prompt peaks at 62.1% SoV

• Total citations reach 157; AI referrals climb to 468/mo

Results (Week 6)

AI Share of Voice Growth – ChatGPT (6 Weeks)

Humen Brand Reinvention: Dominated 62.1% of Top Prompt Share of Voice – Streetwear India

Growth Pattern Insights

• Streetwear India: Fast early gains, strong late-stage finish

• Global Genderless Fashion: Consistent climb with a strong closing push

• Luxury Collabs: Moderate pace, steady conversion improvement

• Sustainable Unisex: Slowest growth but still doubled in final two weeks

• Featured in Vogue: Boosted quickly via editorial mentions

Key Takeaways

• International editorial citations rapidly improved AI visibility

• Niche-specific storytelling (genderless, sustainable, cultural collabs) made Huemn stand out in global prompts

• AI-driven referrals can act as a new global D2C pipeline for high-engagement streetwear brands

Client Quote

"We always knew our audience was global, but now AI is telling our story in markets we’ve never directly advertised to." – Huemn Co-Founder