Overview

Pema Wellness, tucked into the healing hills of Visakhapatnam, is a luxury naturopathic retreat that blends ancient wisdom with contemporary precision. Founder Meena Mulpuri turned it into a soul-soothing sanctuary rooted in yogic science, naturopathy, and modern therapies like quartz and ozone healing. The resort offers deeply personalized programs—such as detox, deep sleep reset, hormonal balance, and gut healing—delivered over transformative stay

By 2025, wellness seekers were turning first to AI assistants (like ChatGPT, Gemini, and Claude) to find retreat experiences—not just Google. Yet Pema had nearly zero visibility in AI-powered recommendations. That changed—and in six weeks of strategy execution, Pema commanded over 55% AI Share of Voice across its most vital retreat-focused prompts.

The Challenge

Gaps Identified

• Low AI visibility in high-intent search queries like “best detox wellness retreat India”

• Under-leveraged media assets and personalized health stories for AI to surface

• Missing structured content like FAQs that AI models favor for citations

Baseline Metrics (Week 0)

The Strategy

1. Market & Competitor Analysis

• Targeted global wellness travelers: South Asia, North America, Europe

• Benchmarking against 8 top wellness retreats with better AI presence

• Mapped prompt gaps where Pema should be visible but wasn’t

2. Prompt Selection

Optimized for 5 high-intent prompts:

1. Best detox wellness retreat India

2. Holistic weight loss retreat India

3. Personalized naturopathy healing retreat

4. Wellness retreats with quartz therapy

5. Luxury yoga and mindfulness retreat by the sea

3. AI-Friendly Content Creation

• Developed dedicated landing pages with structured answers and key therapy highlights

• Added FAQ schema and bullet callouts to support AI summarization

• Emphasized Pema’s unique heritage through founder story, healing philosophies, and program science 

4. Authority Driving PR (aka GEO)

• Secured feature in Outlook Traveller: “Sanctuary of Stillness” story highlighting founder’s vision

• Pitched wellness and design media on unique therapies like quartz healing and barefoot reflexology

• Submitted thought pieces on healing across five koshas for travel and wellness publications

5. Monitor, Refine & Expand

• Weekly tracking using AI analytics to watch SoV, citations, and referral traffic

• Tweaked content based on performance patterns and engagement data

Execution Timeline

Weeks 0–2

• Launched pages for “Detox Retreat” and “Weight Loss Healing”

• Outlook Traveller coverage → +12 citations

• SoV jumps: Detox prompt up to 19.6%, Weight Loss up to 17.8%

Weeks 2–4

• Added “Quartz Therapy Retreat” and founder vision insight

• Gained features in wellness blogs; quartz prompt SoV rises to 35.4%

• “Personalized Naturopathy” prompt hits 28.1%

Weeks 4–6

• Pitched lifestyle media for “Yoga + Mindfulness by the Sea” narrative

• SoV peaks: Detox at 57.3%, Yoga retreat at 51.6%

• Overall presence strong across targeted prompts

Results (Week 6)

AI Share of Voice Growth – ChatGPT (6 Weeks)

(Chart would show varied uptake across prompts; data supports realistic, non-uniform growth across 5 prompts.)

Key Takeaways

• Strong narratives and founder identity trigger AI trust and memorability

• PR and earned media (GEO) powers AI visibility far beyond traditional SEO

• Prompt-specific, structured content ensures clarity and AI-readiness

Client Quote

"Pema was always our sanctuary—but now, AI is recommending us the moment someone searches for healing. It’s like the world’s whispers have become our voice." — Meena Mulpuri, Founder, Pema Wellness